The Purple Reign collection was born from our original Award Winning purple toning Shampoo. Our purple toning range contains violet pigments to target and eliminate annoying yellow tones. A trouble-shooting, game-changing collection that helps to keep brassy hair at bay.
Our Purple Toning Shampoo and Conditioner have both been designed to keep the brassiness at bay, but you only need them every other wash. Use these professional strength products on alternating wash days to keep your colour salon fresh or use every wash for a consistent purple hue.
Tone while Deep Conditioning with our Toning Treatment or stimulate and energise your scalp with our warming Hot Shots Toning Treatment.
Our Colour Love collection offers blondes more than just colour protection, this nourishing range also contains subtle purple pigments to maintain your blonde inbetween toning washes - It’s not just about colour, it’s also about caring for the overall health of your blonde too.