Step one to big, bold, beautiful hair

A volumising shampoo to boost body and texture but gentle enough to be used every day.  For fine hair that needs a little lift and lots of volume our clever Pro-VolumeTM complex with plumping power works by thickening hair from root to tip. With panthenol to enhance gloss and shine leaving hair thicker, bouncier and healthier.

So you can proudly say "I can't hear you over the volume of my hair".

Apply to wet hair, massage gently into a lather and rinse well. For best results follow with Bigger Fatter Fuller Conditioner

Full list: AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, PANTHENOL, SODIUM CHLORIDE, AMMONIUM LAURYL SULFATE, PEG-55 PROPYLENE GLYCOL OLEATE, POLYIMIDE-1, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, PARFUM (FRAGRANCE), KERATIN AMINO ACIDS, POLYQUATERNIUM-39, GLYCERIN, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, PROPYLENE GLYCOL, SODIUM HYDROXIDE, HEXYLENE GLYCOL, HEXYL CINNAMAL, LINALOOL, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, COUMARIN, BENZOIC ACID, SODIUM BENZOATE, TETRASODIUM EDTA, EDTA, DISODIUM EDTA, PHENOXYETHANOL, POTASSIUM SORBATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE.