Set the tone. Freshly bleached hair looks bright and beautiful, but over time it can go brassy leaving you with yellow tones. Our powerful, purple Bleach Blondes Toning Conditioner is a crucial colour corrector for blondes. The violet pigments knock out nasty, brassy tones to keep your hair looking bright and vibrant. Following the success of our Bleach Blondes original purple Shampoo we launched this Purple Reign Toning Conditioner so you can either combine with the Shampoo and add more tone per wash or use on its own for a more precise application to the lengths of hair. Perfect for balayage or root drag. Don't compromise on the conditioner of your hair! This tone correction conditioning treat cares as well as corrects. The magic formula with Pro-Blonde ComplexTM of Panthenol (Vitamin B5), Chamomile and Moringa Seed Extract (aka as Miracle Tree) helps nourish bleached and natural blondes. Bleach Blondes - A Cult favourite for bleached, balayaged or highlighted hair.