Keep It Soft with this hydrating Conditioner containing a super smart blend of conditioning actives and Pro-vitamin B5 to leave hair soft to touch. Nourish, replenish and balance hair without weighing it down. Keep your hair feeling light and shining bright. The deep cleansing Keep It Clean line up battles annoying build up for cleaner, fresher, more balanced hair daily. Whether you're a styling addict, find your hair gets weighed down with life or just love washing hair for that clean feeling every day, the Keep It Clean range helps to keep your hair feeling light and shining bright.