Our Bleach Blondes collection has been designed to deeply repair bleached hair from root-to-tip, while also controlling and toning strands to your perfect level of blonde.
The range has been split up into three categories, to help you find the right products to achieve the exact outcome you're looking for. Keep reading to discover what each range offers offers, whether that be purple toning, silver toning for platinum blondes or every day blonde care.
The Purple Reign collection was born from our original Award Winning purple toning Shampoo. Our purple toning range contains violet pigments to target and eliminate annoying yellow tones. A trouble-shooting, game-changing collection that helps to keep brassy hair at bay. Use these professional strength products every other wash to keep colour salon fresh and use every day for a purple hue.
The Ice White collection has been formulated to cool down your colour and instantly neutralise orange tones with a shot of blue pigment for a silver tone. Use this range every other wash to keep colour cool and vibrant or use every day to overtone to grey. Layer up each of these toning products for the iciest blonde.
Our Colour Love collection offers blondes more than just colour protection, this nourishing range also contains subtle purple pigments to maintain your blonde inbetween toning washes - It’s not just about colour, it’s also about caring for the overall health of your blonde too.