As a cousin to the Aloe Vera, Agave flourishes in harsh desert climates by producing a highly nutritious sugar that maximises every bit of moisture from its surroundings. This keeps the plant hydrated even during prolonged periods of drought. Agave sugars provide the same healing and protection properties for hair by locking in moisture, strengthening the cuticle and essentially healing breakage. A unique ingredient that helps make hair visibly stronger, shinier and healthier.

An apple a day keeps the doctor away, or so they say! Apples are rich in nutrients including Vitamins A, B2, C, E and biotin. Biotin is often recommended in the diets of people suffering hair loss as it promotes hair growth, strength and thickness.

Lee Stafford sustainably sources its Argan Oil from local Berber women within Morocco. The kernels are gathered from Moroccan Argan trees that can live as long as 200 years and are hand crushed by the local women using traditional extraction technique

Historically used to drizzle on food, this golden oil also has fantastic skin and hair care benefits. It is brimming with antioxidants and essential fatty acids including Vitamin E and oleic acid which protect, hydrate and condition the skin, scalp, and hair.

Avocado oil is pressed from the flesh of an avocado, the most well known superfood! The benefits of avocado are never ending… rich in oleic acid and monounsaturated fats, this lightweight oil can penetrate the hair shaft to deeply moisturise the hair from within without weighing hair down. Avocado oil also naturally contains Vitamin E which helps to protect and heal hair from UV damage.

Biotin is a B vitamin that plays an important part in skin, hair and nail health. It doesn’t just help with general hair health, it can also aid hair density, as well as stimulating hair growth.

Freshly bleached hair looks bright and beautiful but can discolour and go brassy over time. Purple pigments work to counteract yellow tones whereas blue pigments neutralize orange, brassy tones. These pigments deposit on the hair shaft to create icy, silver-grey shades to brighten blondes and achieve a cool, ashy look.

Cactus Flower Extract is a natural extract of the flower of Cereus grandifloras. It is a great source of moisture and hydration for the hair while also helping to protect the hair against environmental damage for stronger and healthier hair.

Caffeine isn’t just great for waking you up in the morning, it is effective in promoting hair growth too! By targeting a hair loss causing hormone known as ‘DHT’ in the initial phases of hair growth, Caffeine ensures your hair follicles get all the essential minerals and nutrients required to encourage healthier, stronger hair. Caffeine also helps retain moisture rather than stripping hair of its natural oils, creating a natural shiny sheen to your mane.

Cocoa Seed Butter is the natural, edible fat extract from the roasted seeds of Theobroma Cacoa, an evergreen tree native to the Americas. It is commonly used in producing chocolate and cocoa powder! Cacoa is also an ancient superfood ingredient known as the ‘food of the gods’, rich in antioxidant and mood enhancing properties. In hair it acts as a fantastic conditioning agent leading to less breakage and split ends in addition to helping to maintain healthy scalp oil production.

Derived from Copra, the dried flesh of a coconut, Coconut Oil famously has a long list of benefits. Deeply nourishing and moisturising , Coconut Oil helps to repair damage, leaving hair feeling healthy and soft with added shine.

Creatine is an amino acid derivative identical to the natural creatine occurring in the skin. It has fantastic skin care benefits, is known to help moisturise, reduce potential irritation and soothe skin. Creatine is also a hero ingredient for stressed and damaged hair. It acts as a great source of moisture and helps to improve the condition of hair by smoothing the cuticle making hair feel glossy and sleek.

Glycolic Acid is an Alpha Hydroxy Acid, it is used in skincare for reducing fine lines and wrinkles, minimising the appearance of pores, fighting acne, removing dead skin cells and evening out skin tone. In scalp products it is used to help exfoliate the surface of the scalp, whilst clarifying product residue from the hair. It’s also been found that adding Glycolic Acid to hair improved the protection and manageability by conditioning, moisturizing, strengthening while also preventing breakage.

Used in hair, its ability to enhance elasticity makes Green Tea Extract a common ingredient in hair care products that work to cleanse the scalp, soothe dryness, eliminate dandruff, fortify the strands, support and stimulate growth, and enhance lustre.

Hyaluronic Acid is a sugar found naturally in our skin that helps keep it hydrated and plump. The HA within our bodies holds a thousand times its weight in water. When you apply HA to your skin it basically takes moisture from the air around you, leaving skin hydrated and plump, which is why it’s a good anti-wrinkle ingredient. It’s moisturising and softening properties prevent the scalp from becoming dry and flaky, providing the scalp and roots with essential nourishment.

Hydrolyzed Keratin helps to reduce the porosity of hair and strengthens it from within, making hair appear healthier, shinier, and easier to manage. The particles of the protein work by filling in the cracks along the damaged areas of the hair shaft to increase elasticity, boost volume, reduce frizz and restore lustre for soft effortless sleek locks.

Hydrolyzed yeast protein may also be called yeast extracts. Hydrolyzed yeast proteins are obtained from the acidic, alkaline or the hydrolysis of amino acids, peptides and proteins to yield this important ingredient. In personal care products, hydrolysed yeast proteins are used in antistatic and hair conditioning products. As an antistatic, hair becomes more manageable, easy to comb and style and may also be less prone to damage from constant styling and treatments. As an important ingredient in hair conditioners, it makes hair easy to brush and hair is able to maintain its beauty even after the day is long over. It also effectively conditions hair without accumulating or clogging pores and scalp.

Jojoba Oil is one of the best ingredients to nourish dry hair and scalps as it closely resembles skins sebum – the oil your skin naturally produces. This excellent sealant lightly coats hair and locks in moisture to keep your curls happy.

Keratin is a protein that is a major building block of hair and nails, as well as the outer layer of skin. For healthy, beautiful hair it’s important to keep the Keratin in it strong. Over time, exposure to the elements, chemical treatments (including hair bleaching) and/or heat styling can damage the hair’s Keratin structure and leave it dry, dull, brittle and unmanageable. Protecting and fortifying the hair structure can help keep it looking and feeling healthy. Amino acids are the building blocks of Keratin which work by penetrating the hair and caring from within.

Lemon extract is well known for it’s many benefits and in hair care it doesn’t disappoint. Great for reducing oil and dandruff build up on the scalp, the acidity of this extract is can help to tighten hair follicles leaving your hair feeling fresh, hydrated, and healthier with a natural shine.

Hydrolyzed Lupine Protein is a naturally occurring ingredient and is obtained from the seeds of the Lupine plant. Lupine Protein is great at increasing manageability and reducing frizz for nourished, sleeker looking hair.

Rainforest Lime, Caviar Lime and Desert Lime are the three musketeers of wild lime species native to Australia. Together the trio not only nourishes hair but the fruit acid composition helps naturally exfoliate the scalp.

Pink Clay is a mineral rich blend of three clays that can absorb excess oil and sebum produced by the skin. This ingredient has fantastic absorption properties and can act as a magnet to draw out oil, hard water minerals and product residue, all of which can cling to hair leaving it dull, lank and lifeless. Perfect for refreshing greasy roots and rebalancing the hair to help keep it feeling cleaner and fresher for longer.

Moringa Seed extract comes from the seeds of the Moringa oleifera, a vegetable tree native to South Asia. Moringa Seed Extract is a multi-tasking ingredient that has great cleansing and strengthening properties, whilst moisturising the scalp, protecting against environmental damages and encouraging a natural shine.

Niacinamide has circulation boosting properties so is essential to having strong and healthy hair. It enhances how hair looks and feels by increasing volume, suppleness and shine. It also helps to build Keratin, an important protein that makes up part of the hair structure.

Olea Europaea Leaf Extract, or Olive Leaf Extract is taken from the leaves of an olive plant. It has smoothing and shine-enhancing qualities that nourish and care for your hair, whilst at the same time improving the health of your scalp.

Orange Peel Oil is an essential oil found in the rind of an orange. Packed with Vitamin C, it is perfect for adding a natural shine and bounce to hair, at the same time deeply conditioning and protecting against environmental damages such as pollution.