Lee Stafford launched in beauty retailer 'Boots' in England during 2001. Known as the ‘the pink brand’ the range featured a barcode on the front of pack, some very unusual writing with a mix of upper and lower case letters and some very interesting/ cheeky product names. The brand instantly got attention.  

Today pink still dominates the award winning Lee Stafford collection which is packed full of iconic and innovative products, some of which have been with us since the beginning. We believe that if something still works then we don’t need to change it. We are all about things working and doing EXACTLY what they say on the bottle. 

Every product is tried, tested and signed off by Lee Stafford. Lee is a Celebrity Hairdresser that has also become a bit of a celebrity himself with various TV appearances. Lee has high standard and he tests everything against salon brands. We have always worked to bring innovation and salon quality to the high street and your home. 

Nearly 20 years later we are still on a mission to create the hair you actually want. We are dedicated to mane power.