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Lee Stafford

Bleach Blondes Purple Toning Shampoo & Conditioner Duo

Regular price $21.99
Regular price $33.98 Sale price $21.99
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Bleach Blondes Purple Toning Shampoo & Conditioner Duo

15 total reviews

Regular price $21.99
Regular price $33.98 Sale price $21.99

Take control of your blonde with this powerhouse Purple Toning duo! Designed for bleached, highlighted and naturally light blonde hair, this colour-correcting shampoo and conditioner work to neutralise yellow tones and brassiness, revealing refreshed & vibrant blonde tones! 

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    Product Description

    Take control of your blonde with this powerhouse Purple Toning duo! Designed for bleached, highlighted and naturally light blonde hair, this colour-correcting shampoo and conditioner work to neutralise yellow tones and brassiness, revealing refreshed & vibrant blonde tones!

    PRODUCT SPECIFICATIONS

    PRODUCT TYPE
    Shampoo & Conditioner
    HAIR TYPE
    Refreshes and Restores Blonde Hair
    MAIN BENEFITS

    Achieve a brighter, cleaner blonde

    Target and eliminate yellow tones

    Moisturising shampoo

    MAIN INGREDIENTS

    Pro-Vitamin B5

    Chamomile

    Moringa Extracts

    Purple pigment

    CONTAINS PROTEIN
    No

    Directions for Use

    Step 1. Massage Lee Stafford Bleach Blondes Purple Toning Shampoo through the hair evenly. Leave on for 1-5 minutes depending on the results desired.

    Step 2. Follow up with Lee Stafford Bleach Blondes Purple Toning Conditioner. Distribute evenly through the hair using a comb. Leave on for 1 minute and then rinse thoroughly.

    THE GOODNESS INSIDE!

    We do not test our products on animals.

    Purple Pigment

    Helps balance, brighten and refresh blonde tones

    Pro-Vitamin B5

    Known to improve strength, shine and softness

    Moringa Seed Extract

    Encourages natural shine to truly glow

    Bleach Blondes Purple Toning Shampoo: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Sodium Chloride, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Disperse Violet 1.

    Bleach Blondes Purple Toning Conditioner: Aqua (Water/Eau), Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Polysilicone-19, Cetrimonium Chloride, Panthenol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Parfum (Fragrance), Dipropylene Glycol, Disodium Phosphate, Sodium Chloride, Sodium Sulfate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Citric Acid, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2), CI 17200 (Red 33).

    SHIPPING & RETURNS

    Q & A

    Yes, you can. Just make sure you follow it up with a conditioner – preferably one that's specially targeted to treat dry hair, like the Argan Oil Nourishing Conditioner. It's rich, creamy, and oh-so-hydrating on over-processed locks.
    Yes. If you've got silver hair, the last thing you want is for brassiness to show up, so using a purple conditioner is key to keeping it shimmery and bright. With weekly use, this hero hydrator will give it a glow like no other, so you can maintain that metallic shine between salon visits.
    Using a blue shampoo for blonde and brunette hair works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones. The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.
    Platinum blonde hair is prone to turning yellow – especially in the sun – which is why you need to treat it with colour correcting products in between salon visits. A purple conditioner, like this one, will impart a violet tint that neutralises excess warmth, so hair starts to appear icy cool and fresh once more.
    If you have blonde, grey or silver hair, we recommend using the Purple Toning collection. If you are a naturally dark-haired brunette with balayage, ombre or highlights, you better use our blue-toned Bleach Blondes Ice White collection.
    Because purple sits opposite yellow on the colour wheel, it's able to instantly neutralise any overly warm, brassy tones in your blonde hair. That's why we've added a touch of purple pigment to this toning conditioner; perfect for refreshing your shade until your next colour appointment.

    Product Description

    Take control of your blonde with this powerhouse Purple Toning duo! Designed for bleached, highlighted and naturally light blonde hair, this colour-correcting shampoo and conditioner work to neutralise yellow tones and brassiness, revealing refreshed & vibrant blonde tones!

    PRODUCT SPECIFICATIONS

    PRODUCT TYPE
    Shampoo & Conditioner
    HAIR TYPE
    Refreshes and Restores Blonde Hair
    MAIN BENEFITS

    Achieve a brighter, cleaner blonde

    Target and eliminate yellow tones

    Moisturising shampoo

    MAIN INGREDIENTS

    Pro-Vitamin B5

    Chamomile

    Moringa Extracts

    Purple pigment

    CONTAINS PROTEIN
    No

    Directions for Use

    Step 1. Massage Lee Stafford Bleach Blondes Purple Toning Shampoo through the hair evenly. Leave on for 1-5 minutes depending on the results desired.

    Step 2. Follow up with Lee Stafford Bleach Blondes Purple Toning Conditioner. Distribute evenly through the hair using a comb. Leave on for 1 minute and then rinse thoroughly.

    Purple Pigment

    Helps balance, brighten and refresh blonde tones

    Pro-Vitamin B5

    Known to improve strength, shine and softness

    Moringa Seed Extract

    Encourages natural shine to truly glow

    Bleach Blondes Purple Toning Shampoo: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Sodium Chloride, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Disperse Violet 1.

    Bleach Blondes Purple Toning Conditioner: Aqua (Water/Eau), Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Polysilicone-19, Cetrimonium Chloride, Panthenol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Parfum (Fragrance), Dipropylene Glycol, Disodium Phosphate, Sodium Chloride, Sodium Sulfate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Citric Acid, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2), CI 17200 (Red 33).

    4.5
    Rated 4.5 out of 5 stars
    Based on 15 reviews
    15 reviews
    • JB
      Jennifer B.
      Verified Buyer
      Reviewing
      Bleach Blondes Purple Toning Shampoo & Conditioner Duo
      Rated 3 out of 5 stars
      4 months ago
      Works for tone, but horrible scent

      I received my duo this week and glad they ship it in a bag. The cap on the shampoo arrived cracked and there was purple gel all over both products. About 1/4 of the shampoo bottle had leaked and was wasted. I’ve been using this product for probably a decade. It tones incredibly well, almost too well and will turn your hair purple after a couple washes. They changed the scent a year or two ago and I have no idea why. It often received great reviews specifically on the scent. Now it smells like cough syrup and it’s just horrible. I don’t know how this scent was approved. Like did people actually sit around a board table and smell this and think yes, this is better than what we have and people will like it? Whoever approved it should be fired. So overall: toning =9. Shipping/packaging=3, scent=-1.

      Lee Stafford US
      3 months ago

      Hi there Jennifer,
      Thank you so much for reaching out to share your thoughts. We’re truly sorry to hear that you don’t love the new scent. Unfortunately, due to an EU law change, we had to update the fragrance of our products. While the scent may be different, we want to reassure you that the formulations have not changed, and your go-to Lee Stafford products will continue to deliver the same great results you’ve always trusted.
      We completely understand how personal fragrance preferences are and appreciate your feedback—it helps us improve and better understand our customers' needs. If you have any further questions or would like to chat more about our products, we’re always here to help 💕

    • JR
      Jacklyn R.
      Verified Buyer
      Reviewing
      Bleach Blondes Purple Toning Shampoo & Conditioner Duo
      I recommend this product
      Rated 5 out of 5 stars
      Yesterday
      My friend loved it

      Her hair was amazing she couldn’t send me pictures but she had told me her hair looked good

    • EB
      Edith B.
      Verified Buyer
      Reviewing
      Bleach Blondes Purple Toning Shampoo & Conditioner Duo
      I recommend this product
      Rated 5 out of 5 stars
      1 week ago
      The best for blondes!

      I’ve tried other purple shampoos & conditioners but I always come back to Lee Stafford - it’s the best! This duo pack is such great value too plus with the loyalty scheme, I’ll be ordering direct from the LS site in future!

    • LS
      Louise S.
      Verified Buyer
      Reviewing
      Bleach Blondes Purple Toning Shampoo
      Rated 3 out of 5 stars
      2 weeks ago
      It’s ok

      The shampoo lathers well for a purple shampoo and it smells ok but it didn’t have the desired effect on my hair. I couldn’t notice any difference to using any other purple shampoo as far as toning down the brassiness, and it was a lot more expensive than t(em!

      Lee Stafford US
      1 week ago

      Thanks for sharing your feedback — we’re sorry to hear you didn’t notice the results you were hoping for with our Purple Toning Shampoo.

      To help you get the best brass-banishing results, here are a few tips we recommend trying:

      Apply to Dry or Damp Hair for a Stronger Effect: For more intense toning, try applying the shampoo to dry or damp hair before showering. Leave it on for 5–10 minutes before rinsing — this gives the purple pigments more time to neutralize brassiness.

      Use Consistently: Sometimes it takes a couple of washes to build up the desired effect. Using it 2–3 times per week can help maintain those cooler, brighter blonde tones.

      Follow with the Matching Conditioner: Pairing the shampoo with the Purple Toning Conditioner can boost the toning effect and leave your hair feeling extra soft and hydrated.

      Use a Toning Treatment: For stubborn brassiness, you could also try our Bleach Blondes Purple Toning Mousse for a more targeted, intense boost.

      We want to make sure you love your blonde — so if you try these tips and still don’t see a difference, let us know. We’re here to help!

    • JB
      Janet B.
      Verified Buyer
      Reviewing
      Bleach Blondes Purple Toning Shampoo & Conditioner Duo
      I recommend this product
      Rated 5 out of 5 stars
      3 weeks ago
      Shampoo

      Absolutely delighted